With over 30 years as an international producer, event planner, and sales executive, Cristina brings extensive production experience,
a seasoned eye for marketing and sales strategy, and strong client relationships to the Big Shoes Media team.
In her native Barcelona, Spain, Cristina was a prominent member of Barcelona’s social and film community. Cristina worked as a Film & Production Coordinator for TV3, Television of Catalunya, Spain from 1992 until 1994. Selected for special assignment during the Barcelona 1992 Olympics, Cristina coordinated logistics for the production staff of Australia’s Channel 7 Television. In 1989, Cristina represented Zoom Television as a Sales Executive during the prestigious Cannes Film & Television Festival.
Upon re-locating to Miami in 1994, Cristina launched a production company to assist her European clients on location. Through her expertise and international production experience, Cristina gained recognition in the South Florida business community as a renowned event planner and producer.
From 2003 until 2008, Cristina worked for the Miami International Airport as a Sales & Catering Manager. In a key role as liaison with Protocol and International Affairs at the Miami International Airport Aviation Department, Cristina managed and organizeD events, in addition to cultivating excellent client relations.
Starting in 2009 at the Miami Beach Convention Center as International Sales Manager, Cristina developed strategies to market the convention center location, and Miami Beach, as a destination for International Events, Trade Shows and Conventions. Cristina developed critical client relationships in Asia and Europe. As the main contact for Art Basel, Cristina drew in major Miami Beach shows and conventions such as: eMerge, Maison et Objet, LE Miami, China Sourcing, International Congress of Parkinson, International Congress of Dermatology, among others.
Since 2014, Cristina has been working as Director of Sales and Events for Mana Wynwood, EXPO Convention Contractors, and as a private consultant for international trade show organizers.
In Cristina’s extensive international and production career, she has advised clients such as Sony Music and Oprah Winfrey. Cristina also enjoys teaching event planning courses at Miami Dade College.
Ms. Abrams completed her studies in Public Relations in 1983 in Barcelona. She obtained her title as a Certified Event Planner in Miami, Florida in 2007. Pedrito Díaz, recognized Cuban percussionist, is Cristina’s father.